What is
SEO?
Lets Break It Down!
What Is SEO And How do We Use it ?
Seo is short for Search Engine optimization. Essentially Search engine optimization is implementing a variety of variables that have been optimized to best provide a clear understanding of what your page is about to search engines like Google. Google (as an engine) sifts through thousands of sites every time a search is initiated. Google looks for things like, page contents, sufficient information on a specified topic as well as reliability and trustworthiness. Google will place sites based on their ranking in factors and position them on their results highest to lowest. The question then is, what can we do to improve our organic search results and dive more traffic to our sites overall.
Tactics For Optimizing Your Website
Keyphrases
Blogs
Site content
sitemap
How To Use Keyphrases
How To Use Blogs
Blogs are an effective way of doing a few things. Creating consistent blogs provide a continuous fresh content for google to provide users. Increasing the information your site covers, increases the chance that your site contains the information a searcher is looking for. Think of it as having a bigger net than you had before. Each blog can be equipped with different keyphrases that google will look for. It is best to cover questions that potential customers or visitors might have. This is because the majority of searches done are questions. People are looking for answers.
Optimized Site Content
Site Content refers to the text and images visible on your site to users. All blogs and pages should contain at least 300 words of text that inform visitors about who you are and what you provide or talk about. Images can also be used by attaching your keywords to them as alt text. Because google doesn’t have eyes, it cant see your images. Attaching relevant keyphrases to your images tell google words what exists on your site. All that being said, Google is quickly becoming very similar to a viewer. This means your copy should be organized, clear and easy to read. The more difficult your text is to read, the more at risk you are of being overlooked by google.
Optimized Sitemaps
What is a sitemap and what are they good for? Let’s start with the latter. Submitting a sitemap to google is very important as it associates all of your pages together and allows google bots to crawl your pages for content easily. There are two kinds of sitemaps, XML and HTML. HTML are not as useful for search engines as they only rank hierarchy. We submit XML sitemaps which tell google what pages, posts and sometimes images. A sitemap is a map which google can read to better understand your site and serve it up to people looking for the topics you discuss.
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